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About
Dr. Bhattacharya specializes in digital marketing, with research focusing on firms' digital marketing strategies and the role of upper echelons in shaping digitalization efforts. He has published extensively in prestigious academic journals. Additionally, he has contributed business case studies to renowned publishers.
In his academic career, Dr. Bhattacharya has contributed significantly to advancing knowledge in his field and continues to influence scholarly and practical understanding of digital marketing and strategic digitalization.