Dr. Abhilash Ponnam is Associate Professor of Business Analytics at NMIMS Hyderabad, India. His research expertise lies in the field of Business Analytics and Statistics, with a focus on predictive analytics, visual analytics, marketing analytics, and business research methods. Dr. Ponnam holds a PhD in Management and possesses several professional certifications in Data Science such as Dell Data Science Associate, Google Data Analytics, Tableau Certified Analyst, etc. He has made significant contributions to the academic literature, with publications in leading international journals across categories including ABDC A*, A, B, and Impact Factor listed publications. His research spans diverse areas such as online review helpfulness, e-service loyalty, brand equity, and technology attachment. Dr. Ponnam has also presented his work at international conferences and contributes to the academic community through reviewing assignments for esteemed journals. He brings valuable insights and experience to the journal as an Associate Editor.

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