Dr. Gheorghita (George) Ghinea is a Professor in Mulsemedia Computing in the Department of Computer Science, at Brunel University. Dr. Ghinea's research activities lie at the confluence of Computer Science, Media and Psychology. His current research pursuits centre on mulsemedia applications (i.e. media applications that go beyond engaging the by now traditional auditory and visual senses, engaging three of our other Aristotelian senses in a realistic manner akin to our experiences of everyday life) a term which he has coined and pioneered research into its applications to multi-sensory and multimodal computing, VR/AR/XR, and accessible design. In the Stanford list of top 2% cited scientists in the world, Dr Ghinea's research has been funded by both national and international organisations, consulting regularly for both public and private institutions in his areas of expertise.