Dr. Fadi Abdelfattah is specializing in management, marketing, entrepreneurship, sustainability, digital transformation, and artificial intelligence in business. He holds a PhD in Management from Multimedia University, Malaysia. His academic and research interests focus on consumer behavior, entrepreneurship, AI-enabled business transformation, sustainable development, higher education, and research methodology. He has extensive experience in teaching, research supervision, academic leadership, and scholarly publishing. He is an Associate Professor and Head of the Department of Business and Economics at the Modern College of Business and Science in Oman.