Dr. Song Bee Lian is an Associate Professor in the School of Management and Business at MILA University, Malaysia. She holds a Doctor of Philosophy (Management), a Master of Business Administration (General Management) with Distinction, and a Bachelor of Economics (Honours).

Prior to joining academia, Dr. Song accumulated over ten years of industry experience as a marketing specialist with several reputable companies in Malaysia. Dr. Song's research interests encompass marketing and management, with particular focus on consumer behaviour, digital marketing, sustainable marketing, human resource management, and corporate social responsibility. She has published extensively in high-impact journals indexed in the Web of Science (WoS), Scopus, and the Australian Business Deans Council (ABDC) journal ranking list. In addition, she has received several Best Paper Awards at international academic conferences. As an active researcher, Dr. Song has successfully secured and completed several university research grants as principal investigator.