Prof. Dr. Werner R. Murhadi, is a senior academic and business consultant with over 25 years of experience, currently a senior lecturer in the MBA program at the Faculty of Business and Economics, University of Surabaya (FBE-Ubaya). He completed his entire higher education (S1, S2, and S3) at renowned Indonesian universities—Ubaya, UGM, and UB—with cum laude honors at every level, he also has a strong track record in the practical world as a President Commissioner at a bank, a former Finance and Accounting Manager, and an Account Officer at a national bank. In addition to being active as a business consultant, a resource person in national media (Kontan Newspaper, radio, and television), his work also reaches the international arena as a Visiting Professor in several countries. His main research focus on Behavioral finance, Financial Analysis, Corporate Governance has produced more than 216 articles in various journals with 4,560 citations (Google Scholar), as well as various influential books such as Financial Statement Analysis and Strategic Management; Its capacity is further strengthened by professional certification (Lead Auditor, CSA, CIB and CRP), active role as APMMI administrator and LAMEMBA assessor, as well as 17 registered Intellectual Property Rights (IPR) certificates.