Dr. Saleem ur Rahman is an Assistant Professor of Marketing at the department of Marketing & Strategy, Rabat Business School, International University of Rabat, Morocco. He previously served as a Postdoctoral Researcher at the University of Vaasa, and University of Helsinki, Finland. His research focuses on consumer behavior, sustainability, digital marketing, artificial intelligence in marketing, branding, international marketing, and digital transformation. He has published in international peer-reviewed journals and actively contributes to the academic community through reviewing and editorial activities. His work combines rigorous quantitative methods with practical business applications, particularly in areas related to sustainable consumption, digital technologies, and AI-driven marketing. Dr. Rahman has extensive experience teaching undergraduate and graduate courses and supervising research across multiple marketing disciplines. He is committed to promoting high-quality, ethical, and impactful research that advances both academic knowledge and managerial practice.