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About
Dr. Pedro Mir Bernal is Associate Professor of Marketing at the University of Navarra and Scientific Director of ISEM Fashion Business School, where he leads research and executive education initiatives in marketing, digital transformation, and consumer behavior. He holds a Ph.D. in Marketing and combines more than 25 years of executive experience in leading multinational companies.
Dr. Mir Bernal has taught undergraduate, graduate, and executive programs in both English and Spanish and has served as a visiting professor at institutions including New York University Stern School of Business and Boston College. His research focuses on branding, digital marketing, consumer behavior, luxury and fashion marketing, and customer experience. He has published more than 40 peer-reviewed articles and book chapters, holds a Google Scholar h-index of 18, and has received international recognition, including the Best Paper Award from the Global Alliance of Marketing & Management Association.